

Presentation
Premium labels producer for the wine and food industries
Management
Olivier Laulan, President
Investment date
April 2021
Investment type
OBO, build-ups
Activa Capital's role
Minority shareholder
Turnover
€70m
Location
Floirac (33)
Project
Founded in 2015 by Olivier Laulan and Activa Capital with the acquisition of Imprimerie Laulan, the Alliance Etiquettes group has become in just five years one of the leaders in high-end labelling solutions in France, addressing more than 4,000 customers in the wine, spirits, food, cosmetics or industrial segments.
Based in Floirac (Southwestern France), the Alliance Etiquettes group was built on an active acquisition strategy with the integration of eight highly complementary build-ups that enabled the group to increase its territorial coverage, diversify its activities and consolidate a highly fragmented market.
In 5 years, the group's turnover and EBITDA have increased by more than 8x and 7x respectively.
In April 2021, Activa Capital sold its majority stake in Alliance Etiquettes in an MBO organised by Chequers Capital. Activa Capital reinvested in the new transaction as a minority shareholder through its 4th vehicle, with the objective of becoming an undisputed leader in the European label market within 5 years.
Presentation of Alliance Etiquettes, its projects and its relationship with Activa Capital